You can use a small dollop of butter along with the oil to provide this Pilaf a fine, distinguished taste.
You can also add green peas to this dish, I sometimes do that and it tastes wonderful as carrot peas pulao.
A tiny bit of Garam masala adds to a lot of flavour in any rice dish. If you are skipping it, maybe add a bay leaf and a small cinnamon stick along with the ginger-garlic-chilies mix. Then proceed as normal.
You might squeeze some lemon juice towards the end of the cooking to get some zingy flavour in.
if you dont have Coconut milk in hand, you could use the normal milk as well. But do not add it with the water and rice and towards the end instead, just when the rice is almost cooked. Sprinkle it with a spoon and gently fold in.